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PT Mitra Ayu to Attend IFEAT 2026 in Bangkok
PT Mitra Ayu is pleased to announce our participation in IFEAT 2026, taking place in Bangkok, Thailand, from 19–23 October 2026. As one of Indonesia’s leading suppliers of essential oils and natural ingredients, we look forward to meeting our valued friends, long-term partners, and new prospective customers from across the global flavor and fragrance industry. IFEAT remains an important platform for knowledge exchange, industry collaboration, and strengthening global partners
12 minutes ago1 min read


Massoia Lactone ex. Massoia Tree vs. Biotech Alternatives: Why Natural Origin Still Matters
As the flavor and fragrance industry continues evolving toward biotechnology and fermentation-derived ingredients, many companies are evaluating alternatives to traditionally sourced aroma molecules. Among these developments, biotech-produced Massoia Lactone has recently emerged as a lower-cost alternative to natural Massoia Lactone ex. Massoia tree. While biotechnology may offer certain commercial advantages, it is important to recognize that not all Massoia Lactones are equ
Jul 273 min read


International Essential Oils Day – July 11: Celebrating Nature’s Aromatic Treasures.
Every year on July 11, the global community celebrates International Essential Oils Day — a day dedicated to increasing awareness about essential oils and highlighting the many benefits they bring to daily life. From fragrances and flavors to personal care, wellness, household products, and natural active ingredients, essential oils continue to play an increasingly important role across modern industries. For the global flavor and fragrance industry, essential oils represent
Jul 103 min read


The Rise of Plant-Based Insect Repellents: Why PMD Is Becoming the Preferred Natural Active Ingredient.
As global consumers become more conscious about what they apply on their skin and use in their homes, the demand for plant-based insect repellents continues to accelerate. In both the United States and Europe, “clean label” personal care products are no longer a niche trend—they are becoming a market expectation. Among natural active ingredients, PMD (p-Menthane-3,8-diol) has emerged as one of the most effective and widely recognized plant-based insect repellent compounds. At
Jun 222 min read


Chemistry Behind Aroma: Sandalwood Oil
Sandalwood oil has long been recognized as one of the most valued aromatic materials in the world of fragrance. Its creamy, woody, and calming aroma creates a sense of warmth that feels both familiar and refined. Unlike many woody notes that can appear sharp or dry, sandalwood offers a soft and rounded profile. This unique character makes sandalwood oil widely used across perfumery, personal care, and aromatherapy applications. Behind its gentle and comforting scent lies a na
Jun 82 min read


International Day for Biological Diversity 2026: Protecting Nature Through Sustainable Cultivation and Ethical Sourcing
Every year on May 22, the world celebrates the International Day for Biological Diversity — a reminder of the importance of protecting ecosystems, preserving plant species, and creating a more sustainable future for generations to come. For companies involved in natural ingredients, biodiversity is not only an environmental responsibility, but also the foundation of long-term sustainability. At PT Mitra Ayu, biodiversity conservation is closely connected to how we cultivate,
May 232 min read


Eugenol: Properties, Pharmacological Activities, and Applications
Eugenol (4-allyl-2-methoxyphenol) is a phenolic compound with the molecular formula C₁₀H₁₂O₂ and a structure as shown in Figure 1. Figure 1. Chemical Structure of Eugenol This compound is mainly found in clove oil (Syzygium aromaticum) and is known for its wide range of applications in various industries, including pharmaceuticals, food, and agriculture. Eugenol is well known for its strong pharmacological properties, making it a valuable ingredient in many medicinal and comm
May 132 min read


Arbor Day: Rooting Our Future in Sustainability and Growth
At PT Mitra Ayu, Arbor Day holds deep significance. As a producer and exporter of Indonesian essential oils, oleoresins, natural isolates, and resinoids, our business is rooted in nature. Protecting and nurturing that foundation is central to everything we do. For over two decades, we have actively contributed to environmental preservation through extensive tree planting initiatives. We have planted millions of trees across our own plantations in Solok and Mentawai, helping t
Apr 241 min read


Earth Day 2026: Our Power, Our Planet – A Call for Clean Energy Revolution
Every year, Earth Day reminds us of our shared responsibility to protect and preserve the planet we call home. In 2026, this global occasion carries even greater importance as industries and communities unite to build a more sustainable and resilient future. At PT Mitra Ayu, Earth Day is a moment of reflection and a reaffirmation of our long-standing commitment to sustainability. As a producer and exporter of Indonesian essential oils, oleoresins, natural isolates, and resino
Apr 222 min read


Cleaner, Clearer, Better: Dewaxing and Winterization for Superior Natural Extracts
In the world of natural extraction, quality isn’t just a goal — it’s a requirement. Extracts must be clear, stable, and potent to meet industry standards for food, nutraceutical, cosmetic, and pharmaceutical applications. To achieve these attributes, two critical refinement steps are often employed: Dewaxing and Winterization. Often considered the “silent heroes” of extract processing, these techniques significantly enhance the final product’s appearance, stability, and per
Apr 132 min read
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