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The International Fragrance Association (IFRA): Ensuring Safety and Sustainability in the Fragrance Industry
The International Fragrance Association (IFRA) is the global coalition representing the fragrance industry, established in 1973, with headquarters in Geneva and operations in Brussels. It sets safety standards and regulations to ensure the safe use of fragrance ingredients in consumer products globally. IFRA develops and regularly updates the IFRA Standards, which are detailed regulations that prohibit, restrict, or specify the use of certain fragrance ingredients to protect
4 days ago2 min read


A Heartfelt Thanksgiving Message from PT Mitra Ayu
As Thanksgiving draws near, we at PT Mitra Ayu would like to express our sincere appreciation to our valued customers, partners, and essential oil enthusiasts around the world. Though Thanksgiving is celebrated mainly in the United States, its spirit of gratitude, unity, and appreciation for nature’s abundance deeply resonates with our values and our work in producing Indonesian essential oils, oleoresins, natural isolates, and resinoids. At PT Mitra Ayu, we take great pride
Nov 241 min read


Fragrance Allergens: Things you need to know
Fragrance allergens are specific compounds found in perfumes, skincare, and household products that can trigger allergic reactions in...
Nov 244 min read


Understanding SEDEX and SMETA: Enhancing Ethical Business Practices
PT Mitra Ayu is proud to be a SEDEX member since 2020 and has successfully completed the SMETA (Sedex Members Ethical Trade Audit)...
Nov 102 min read
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