PT MITRA AYU

The food industry is experiencing a significant shift as consumers increasingly seek products that are simple, transparent, and made with ingredients they recognize. This shift, widely known as the clean label trend, is reshaping how food products are developed, formulated, and communicated to the market. For food and beverage manufacturers, clean label is no longer a niche concept, it has become a strategic consideration in product innovation and brand positioning. What “Cle

C14 carbon testing (also known as radiocarbon analysis or carbon-14 isotope testing) is a scientific method used to determine whether a substance originates from natural plant sources or from petrochemical (synthetic) sources. Every living plant absorbs carbon dioxide from the atmosphere during its life cycle, including a small amount of radioactive carbon-14 (¹ ⁴ C). After a plant dies, the amount of ¹⁴C slowly decreases due to radioactive decay. In contrast, petrochemical c

The close of the year offers a meaningful moment to pause and extend our deepest appreciation to you. Your trust, support, and collaboration have played an essential role in our journey, and we are truly thankful for the connection we share. From the entire PT Mitra Ayu family, we wish you a joyful Christmas and a bright, prosperous New Year. This season reminds us of the importance of gratitude and togetherness. Whether celebrating near or far, may your holidays be filled wi

The International Fragrance Association (IFRA) is the global coalition representing the fragrance industry, established in 1973, with headquarters in Geneva and operations in Brussels. It sets safety standards and regulations to ensure the safe use of fragrance ingredients in consumer products globally. IFRA develops and regularly updates the IFRA Standards, which are detailed regulations that prohibit, restrict, or specify the use of certain fragrance ingredients to protect

As Thanksgiving draws near, we at PT Mitra Ayu would like to express our sincere appreciation to our valued customers, partners, and essential oil enthusiasts around the world. Though Thanksgiving is celebrated mainly in the United States, its spirit of gratitude, unity, and appreciation for nature’s abundance deeply resonates with our values and our work in producing Indonesian essential oils, oleoresins, natural isolates, and resinoids. At PT Mitra Ayu, we take great pride

Fragrance allergens are specific compounds found in perfumes, skincare, and household products that can trigger allergic reactions in...

PT Mitra Ayu is proud to be a SEDEX member since 2020 and has successfully completed the SMETA (Sedex Members Ethical Trade Audit)...

At PT Mitra Ayu, we are committed to maintaining the highest standards of quality, safety, and compliance in all our products. Recently, the U.S. Food and Drug Administration (FDA) issued Import Alert 99-52, which addresses the detection of the radioactive contaminant Cesium-137  in certain products originating from specific regions on the Island of Java and the Lampung Province of Sumatra, Indonesia. We understand that this alert has raised concerns among our partners and cu

Chlorpyrifos, an organophosphate insecticide, has been widely used in agriculture to control a broad spectrum of pests. In patchouli...

Coffee roasting is a transformative process that turns raw, green coffee beans into the aromatic, flavorful brown beans used to brew...